Short Film: WHAT FLOWERS THEY BLOOM, 27min., Canada, Documentary

An intimate look at Asian Canadian small business owner Andy Sue as he explores the psychological trauma of a first-hand encounter with racism during the pandemic. The film examines the social implications of our digital media reality, where algorithms detect bias and translate fear, blame and outrage into profit.
The experience of racism has become a central focus of the COVID-19 global pandemic. From Black Lives Matter to Stop Asian Hate, citizens across the world are mobilizing to condemn active and institutionalized injustices that continue to perpetuate discrimination, blame and violence against people of colour. But while communities raise their voices to dismantle these biased structures, portrayals and policies, there remain systems that continue to benefit if not outright profit from these inequities.
While Canada has an often-untold history of anti-Asian racism, and COVID-19 is marked by familiar patterns of blaming marginalized communities, the film reveals that when our common shared humanity is translated in simple acts of kindness, a movement against discrimination will bloom.

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